The Cattlemen’s Stewardship Review (CSR) is a first-of-its-kind look at our influence on communities, the economy, public health and the environment.
Our jobs as cattlemen are complex. It’s not just about beef, but how we care for our animals, protect natural resources, contribute to public health and participate in our communities and the larger economy. It’s a well-known fact that we’re becoming very removed from the source of our food in this country; we now rely on less than 2 percent of our population to raise the food for consumers here in the U.S. and abroad.
In response to increased interest in who raises beef and how they raise it, U.S. cattle farmers and ranchers invested their beef checkoff dollars to compile a thorough look at how the beef community works together to bring beef from our pastures to your plates.
We see this review as an opportunity to reconnect with our customers on the most important aspects of our daily jobs; and a chance to share our vision and values, which we think many folks will find surprisingly similar to their own. We want people to know who we are as cattlemen and what we do. This is a unique report—it’s not about a company or organization, it’s about a community of small, independent, family-business owners whose goals are to meet the long-term food and nutritional needs of consumers around the world.
Read more >>>